Leyla Ertem

Hi, I'm Leyla!

London-based Senior Product Designer with a background in computer engineering.  I simplify complex systems, dense information, and high-stakes workflows so people can work more clearly and efficiently.

Selected projects

OCADO TECHNOLOGY

Smarter van loading

Redesigned a van loading workflow to help store operatives use space more efficiently while keeping the process clear, guided, and less error-prone.

Operational UX

Field research

Ideation

OCADO TECHNOLOGY

Smarter van loading

Redesigned a van loading workflow to help store operatives use space more efficiently while keeping the process clear, guided, and less error-prone.

Operational UX

Field research

Ideation

OCADO TECHNOLOGY

Smarter van loading

Redesigned a van loading workflow to help store operatives use space more efficiently while keeping the process clear, guided, and less error-prone.

Operational UX

Field research

Ideation

ORGVUE

Role competencies

Designed an enterprise workflow for assigning and reviewing competencies across roles, separating contribution from review to make a complex process manageable at scale.

Information architecture

Data-heavy UX

Decision support

ORGVUE

Role competencies

Designed an enterprise workflow for assigning and reviewing competencies across roles, separating contribution from review to make a complex process manageable at scale.

Information architecture

Data-heavy UX

Decision support

ORGVUE

Role competencies

Designed an enterprise workflow for assigning and reviewing competencies across roles, separating contribution from review to make a complex process manageable at scale.

Information architecture

Data-heavy UX

Decision support

OCADO TECHNOLOGY

Clearer staging

Used heuristic analysis and usability testing to improve a confusing store workflow, creating clearer screens that scaled better across clients and languages.

Research

Usability testing

Context-aware design

OCADO TECHNOLOGY

Clearer staging

Used heuristic analysis and usability testing to improve a confusing store workflow, creating clearer screens that scaled better across clients and languages.

Research

Usability testing

Context-aware design

OCADO TECHNOLOGY

Clearer staging

Used heuristic analysis and usability testing to improve a confusing store workflow, creating clearer screens that scaled better across clients and languages.

Research

Usability testing

Context-aware design

SHOPI

Shopi design system

Created a shared design system from scattered UI patterns, improving consistency across three apps and giving teams a clearer foundation to build from.

Design systems

Scalable UX

UI foundations

SHOPI

Shopi design system

Created a shared design system from scattered UI patterns, improving consistency across three apps and giving teams a clearer foundation to build from.

Design systems

Scalable UX

UI foundations

SHOPI

Shopi design system

Created a shared design system from scattered UI patterns, improving consistency across three apps and giving teams a clearer foundation to build from.

Design systems

Scalable UX

UI foundations

More projects
Additional projects and explorations

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